Youtube & Google

The Greatest Stories (Re)Told

AdWeek: Sundance // AdWeek: SXSW // Engadget

Google/Youtube approached 16 agencies with the task of retelling a classic fairytale in a modern way. We took the story of "Little Red Riding Hood" and flipped it. In our tale, the roles of predator and prey are reversed and Little Red is no longer an inherent victim. The :06 spots premiered at Sundance and the long-form piece was featured at SXSW in March 2018 before going live as pre-roll. The body of work served as a real time commentary on sexual harassment and the #metoo movement.