HP AI PC

Work Doesn't Have to Feel Like Work

For over 80 years, HP has been a pioneering brand, using technology to bring us closer to the work we love. Now, HP is reimagining the role of AI in our working lives—not as a threat to our jobs, but as a tool to unlock a new era of work that doesn’t have to feel like work. The second film in our campaign picks up where our brand anthem left off. While the anthem explores the tension keeping us from the work we love, Tap shows what happens when AI clears a path so that we can fully immersed in it.