Adore Me
Here For It
Muse By Clio // Creative Moment // Best Ads of TV // Adobo Mag // The Stable
Lingerie ads sell sex. We wanted to sell support. So, in a category where women are often used as props to product, we gave the women a voice. Instead of telling women what they should want for Valentines Day, we asked them. Then, we turned their unfiltered and unapologetic responses into a national campaign. Launching with over 50 assets across digital and TV, the launch film quickly notched up almost 11 million views on YouTube.
"It feels mighty fresh to see a depiction like this in a Valentine's Day ad for a lingerie brand—which are usually crammed with Stereotypes That Make Us Contemplate Future Careers as Anorexics. So thanks, Adore Me. We're here for it."
-Muse by Clio
The Valentine's campaign was the first piece of a larger repositioning for the brand, led by our tag: Here For It. The rebrand launched with a letter from Adore Me's very own CEO, which announced their commitment to supporting all women and, most importantly, supporting whatever they want to do it their lingerie.
The campaign resulted in an entire reimagining of the look, feel and design of the brand complete with a fresh word mark, color palette, packaging design and brand book.
