Bose 700

It's Beautiful Up Here

Bose 700 wireless headphones with voice activation allow you to look up from your screen and enjoy the beauty of the world around you. To bring this to life, we reimagined Plato’s philosophical piece, the “Allegory of the Cave”, in today’s modern world. The cave itself became a metaphor for our screens and how we have become tethered to them. The solution, then, became Bose setting us free from our screens to enjoy the beauty of life.

Directed by: Ian Pons Jewell