Mia Rafowitz is a NYC-based creative director and copywriter with nearly a decade of experience crafting campaigns that span industry and medium. Her work has been internationally awarded at Cannes Lions, D&AD, the One Show, the Webbys, AICP and the Ciclope awards, along with being featured at SXSW, Sundance and as a permanent fixture in the MoMa archives. In 2021 she was named a Next Creative Leader by the One Show, and in 2024 she sat on the jury for the D&AD Writing for Advertising awards.
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Creative Director
Droga5 Dec 2023 - Present
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Senior Copywriter
Droga5 April 2020 - Nov 2023
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Copywriter
Johannes Leonardo Jan. 2020 - April 2020
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Copywriter
Grey New York Sept. 2016 - Jan. 2020
Recognition
Awards
AdAge Creatives to Watch
2025 - 62 creatives to watch in 2025
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D&AD Juror
2024 - Writing for Advertising
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LBB Editorial
2024 - What Makes Award Winning Writing?
Read More​
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Next Creative Leaders
2021 Next Creative Leaders - Region/North America
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One Club For Creativity
2022 Next Creative Leaders - Juror
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LBB Uprising Talent
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New York Festivals Advertising Awards​
2023 Grand Jury Member
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Cannes Lions
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Silver (5x)
Levi's 'The Greatest Story Ever Worn' - Film: "Fair Exchange"
Levi's 'The Greatest Story Ever Worn' - Film: "Legends Never Die"
Levi's 'The Greatest Story Ever Worn' - Industry Craft: Photography
Red Wing #LaborDayOn - Real-time Response
Red Wing #LaborDayOn - Social Engagement
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Bronze (1x)
Red Wing #LaborDayOn - Brand Activation
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Shortlist (3x)
Levi's 'The Greatest Story Ever Worn' - Industry Craft: Copywriting
Levi's 'The Greatest Story Ever Worn' - Cinematography: "Precious Cargo"
Red Wing #LaborDayOn - Use of Social Platforms
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Dubai Lynx
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Grand Prix (1x)
Riyadh Season 'Battle of the Baddest' - Integrated
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D&Ad
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Graphite (1x)
Red Wing #LaborDayOn - Media/Integrated
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Wood (4x)
HP 'Tap' - Visual Effects / Computer Generated
Levi's 'The Greatest Story Ever Worn' - Fashion Film: "Precious Cargo"
Red Wing #LaborDayOn - Digital/Integrated
Red Wing #LaborDayOn - Impact/Initiatives
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Shortlist (7x)
HP 'Tap' - Visual Effects / Compositing
HP 'Wrong Kind of Busy' - Editing / Short Form
Levi's 'The Greatest Story Ever Worn' - Writing For Advertising
Levi's 'The Greatest Story Ever Worn' - Cinema Commercial Campaigns
Levi's 'The Greatest Story Ever Worn' - Direction: "Precious Cargo"
Levi's 'The Greatest Story Ever Worn' - Cinematography
Levi's 'The Greatest Story Ever Worn' - Integrated Campaign
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One Show
Silver Pencil (2x)
Levi's 'The Greatest Story Ever Worn' - Integrated Craft: Writing
Levi's 'The Greatest Story Ever Worn' - Film & Video
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Finalist (3x)
Levi's 'The Greatest Story Ever Worn' - Magazine Spread
Red Wing #LaborDayOn - Innovation in lockdown
Red Wing #LaborDayOn - Current Event Response
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Merit (3x)
HP 'Wrong Kind of Busy' - Writing
HP 'Wrong Kind of Busy' - Editing
HP 'Tap' - Animation
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The Webbys
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Winner (1x)
Levis 'The Greatest Story Ever Worn' - Beauty & Lifestyle
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Nominee (5x)
Levi's 'The Greatest Story Ever Worn' - Video Ad Shortform
Levi's 'The Greatest Story Ever Worn' - Best Video Campaign
Red Wing #LaborDayOn - Viral Marketing
Red Wing #LaborDayOn - Best Use of Earned Media
Red Wing #LaborDayOn - Best Use of Social Media
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Clios
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Silver (1x)
Levi's 'The Greatest Story Ever Worn' - Photography
Bronze (13x)
HP 'Tap' - Direction
HP 'Tap' - Animation
HP 'Tap' - VFX
HP 'Wrong Kind of Busy' - Cinematography
HP 'Wrong Kind of Busy' - Editing
Accenture 'Move the World' - Editing
Accenture 'Move the World' - VFX
Levi's 'The Greatest Story Ever Worn' - Music
Levi's 'The Greatest Story Ever Worn' - Art Direction
Levi's 'The Greatest Story Ever Worn' - Fashion
Levi's 'The Greatest Story Ever Worn' - Film Craft
Levi's 'The Greatest Story Ever Worn' - Direction
Levi's 'The Greatest Story Ever Worn' - Music
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Shortlist (4x)
HP 'Wrong Kind of Busy' - Writing
Levi's 'The Greatest Story Ever Worn' - Cinematography
Levi's 'The Greatest Story Ever Worn' - OOH Takeover
Levi's 'The Greatest Story Ever Worn' - Social Media​
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AICP Awards​
Best in Show - Levi's 'The Greatest Story Ever Worn'
2023 Top Honoree for Advertising Excellence
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Ciclope Awards
Gold (1x)
Levi's 'The Greatest Story Ever Worn' Special Section - Fashion
Silver (1x)
Levi's 'The Greatest Story Ever Worn' Ideas - Film (:60 and under)
Bronze (4x)
Levi's 'The Greatest Story Ever Worn' Styling & Costume Design
Levi's 'The Greatest Story Ever Worn' Sound & Music
Levi's 'The Greatest Story Ever Worn' Special Section - Fashion
Levi's 'The Greatest Story Ever Worn' Direction (0:60 and under)
Shortlist (4x)
Levi's 'The Greatest Story Ever Worn' Fashion - Fashion
Levi's 'The Greatest Story Ever Worn' - Film (:60-1:20)
Levi's 'The Greatest Story Ever Worn' - Film (:60 and under)
Levi's 'The Greatest Story Ever Worn' Direction (0:60 - 1:20)
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Shots Awards
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Bronze (2x)
HP 'Tap' - Direction
HP 'Wrong Kind of Busy' - Direction
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Shortlist (1x)
HP 'Wrong Kind of Busy' - Editing
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ADC Awards
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Bronze (1x)
HP 'Tap' - VFX
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Merit (1x)
HP 'Tap' - VFX
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AdWeek Experiential
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Best of 2020 (2x)
Red Wing #LaborDayOn - Best Use of Partnership
Red Wing #LaborDayOn - Best Experiential Activation
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Webbys
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Nominee (3x)
Red Wing #LaborDayOn - Viral Marketing
Red Wing #LaborDayOn - Best Use of Earned Media
Red Wing #LaborDayOn - Best Use of Social Media
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Adage A-List Creativity Awards
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Finalist
Red Wing #LaborDayOn - Best Work For Good
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SXSW
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Featured Activation
Google x YT 'The Feast of the Wolf' - Greatest Stories (Re)told
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Sundance
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Showcase 2018
Google x YT 'The Feast of the Wolf' - Greatest Stories (Re)told
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