Mia Rafowitz is a NYC-based creative director and copywriter currently working alongside the talented humans at Droga5. With 8+ years experience crafting campaigns that span industry and medium, her work has been internationally recognized by Cannes Lions, D&AD, The One Show, the Ciclope awards, and featured at both SXSW and Sundance. In 2021, she was named as a Next Creative Leader by the One Show, and her recent work for the Levi’s 150th anniversary has become a permanent fixture in the MoMa archives.
Creative Director
Droga5 Dec 2023 - Present
Senior Copywriter
Droga5 April 2020 - Nov 2023
Copywriter
Johannes Leonardo Jan. 2020 - April 2020
Copywriter
Grey New York Sept. 2016 - Jan. 2020
Recognition
Awards
D&AD Awards
2024 Juror - Writing for Advertising
Next Creative Leaders
2021 Next Creative Leaders - Region/North America
One Club For Creativity
2022 Next Creative Leaders - Juror
LBB Uprising Talent
New York Festivals Advertising Awards
2023 Grand Jury Member
Cannes Lions
Silver (5x)
The Greatest Story Ever Worn - Film: "Fair Exchange"
The Greatest Story Ever Worn - Film: "Legends Never Die"
The Greatest Story Ever Worn - Industry Craft: Photography
#LaborDayOn - Real-time Response
#LaborDayOn - Social Engagement
Bronze (1x)
#LaborDayOn - Brand Activation
Shortlist (3x)
The Greatest Story Ever Worn - Industry Craft: Copywriting
The Greatest Story Ever Worn - Cinematography: "Precious Cargo"
#LaborDayOn - Use of Social Platforms
Dubai Lynx
Grand Prix (1x)
Integrated - Battle of the Baddest
D&Ad
Graphite (1x)
#LaborDayOn - Media/Integrated
Wood (3x)
The Greatest Stroy Ever Worn - Fashion Film: "Precious Cargo"
#LaborDayOn - Digital/Integrated
#LaborDayOn - Impact/Initiatives
Shortlist (6x)
The Greatest Story Ever Worn - Writing For Advertising
The Greatest Story Ever Worn - Cinema Commercial Campaigns
The Greatest Story Ever Worn - Direction: "Precious Cargo"
The Greatest Story Ever Worn - Cinematography
The Greatest Story Ever Worn - Integrated Campaign
One Show
Silver Pencil (2x)
The Greatest Story Ever Worn - Integrated Craft: Writing
The Greatest Story Ever Worn - Film & Video
Finalist (3x)
The Greatest Story Ever Worn - Magazine Spread
#LaborDayOn - Innovation in lockdown
#LaborDayOn - Current Event Response
The Webbys
Winner (1x)
The Greatest Story Ever Worn - Beauty & Lifestyle
Nominee (5x)
The Greatest Story Ever Worn - Video Ad Shortform
The Greatest Story Ever Worn - Best Video Campaign
#LaborDayOn - Viral Marketing
#LaborDayOn - Best Use of Earned Media
#LaborDayOn - Best Use of Social Media
Clios
Silver (1x)
The Greatest Story Ever Worn - Photography
Bronze (5x)
The Greatest Story Ever Worn - Art Direction
The Greatest Story Ever Worn - Fashion
The Greatest Story Ever Worn - Film Craft
The Greatest Story Ever Worn - Direction
The Greatest Story Ever Worn - Music
Shortlist (3x)
The Greatest Story Ever Worn - Cinematography
The Greatest Story Ever Worn - OOH Takeover
The Greatest Story Ever Worn - Social Media
AICP Awards
Best in Show - The Greatest Story Ever Worn
2023 Top Honoree for Advertising Excellence
Ciclope Awards
Gold (1x)
The Greatest Story Ever Worn Special Section - Fashion
Silver (1x)
The Greatest Story Ever Worn Ideas - Film (:60 and under)
Bronze (4x)
The Greatest Story Ever Worn Styling & Costume Design
The Greatest Story Ever Worn Sound & Music
The Greatest Story Ever Worn Special Section - Fashion
The Greatest Story Ever Worn Direction (0:60 and under)
Shortlist (4x)
The Greatest Story Ever Worn Fashion - Fashion
The Greatest Story Ever Worn Ideas - Film (:60-1:20)
The Greatest Story Ever Worn Ideas - Film (:60 and under)
The Greatest Story Ever Worn Direction (0:60 - 1:20)
AdWeek Experiential
Best of 2020 (2x)
#LaborDayOn - Best Use of Partnership
#LaborDayOn - Best Experiential Activation
Webbys
Nominee (3x)
#LaborDayOn - Viral Marketing
#LaborDayOn - Best Use of Earned Media
#LaborDayOn - Best Use of Social Media
Adage A-List Creativity Awards
Finalist
#LaborDayOn - Best Work For Good
SXSW
Featured Activation
The Feast of the Wolf - Greatest Stories (Re)told
Sundance
Showcase 2018
The Feast of the Wolf - Greatest Stories (Re)told