Mia Rafowitz is a NYC-based creative director and copywriter with nearly a decade of experience crafting campaigns that span industry and medium. Her work has been internationally awarded at Cannes Lions, D&AD, the One Show, the Webbys, AICP and the Ciclope awards, along with being featured at SXSW, Sundance and as a permanent fixture in the MoMa archives. In 2021 she was named a Next Creative Leader by the One Show, and in 2024 she sat on the jury for the D&AD Writing for Advertising awards.
Creative Director
Droga5 Dec 2023 - Present
Senior Copywriter
Droga5 April 2020 - Nov 2023
Copywriter
Johannes Leonardo Jan. 2020 - April 2020
Copywriter
Grey New York Sept. 2016 - Jan. 2020
Recognition
Awards
AdAge Creatives to Watch
2025 - 62 creatives to watch in 2025
D&AD Juror
2024 - Writing for Advertising
LBB Editorial
2024 - What Makes Award Winning Writing?
Next Creative Leaders
2021 Next Creative Leaders - Region/North America
One Club For Creativity
2022 Next Creative Leaders - Juror
LBB Uprising Talent
New York Festivals Advertising Awards
2023 Grand Jury Member
Cannes Lions
Silver (5x)
Levi's 'The Greatest Story Ever Worn' - Film: "Fair Exchange"
Levi's 'The Greatest Story Ever Worn' - Film: "Legends Never Die"
Levi's 'The Greatest Story Ever Worn' - Industry Craft: Photography
Red Wing #LaborDayOn - Real-time Response
Red Wing #LaborDayOn - Social Engagement
Bronze (1x)
Red Wing #LaborDayOn - Brand Activation
Shortlist (3x)
Levi's 'The Greatest Story Ever Worn' - Industry Craft: Copywriting
Levi's 'The Greatest Story Ever Worn' - Cinematography: "Precious Cargo"
Red Wing #LaborDayOn - Use of Social Platforms
Dubai Lynx
Grand Prix (1x)
Riyadh Season 'Battle of the Baddest' - Integrated
D&Ad
Graphite (1x)
Red Wing #LaborDayOn - Media/Integrated
Wood (4x)
HP 'Tap' - Visual Effects / Computer Generated
Levi's 'The Greatest Story Ever Worn' - Fashion Film: "Precious Cargo"
Red Wing #LaborDayOn - Digital/Integrated
Red Wing #LaborDayOn - Impact/Initiatives
Shortlist (7x)
HP 'Tap' - Visual Effects / Compositing
HP 'Wrong Kind of Busy' - Editing / Short Form
Levi's 'The Greatest Story Ever Worn' - Writing For Advertising
Levi's 'The Greatest Story Ever Worn' - Cinema Commercial Campaigns
Levi's 'The Greatest Story Ever Worn' - Direction: "Precious Cargo"
Levi's 'The Greatest Story Ever Worn' - Cinematography
Levi's 'The Greatest Story Ever Worn' - Integrated Campaign
One Show
Silver Pencil (2x)
Levi's 'The Greatest Story Ever Worn' - Integrated Craft: Writing
Levi's 'The Greatest Story Ever Worn' - Film & Video
Finalist (3x)
Levi's 'The Greatest Story Ever Worn' - Magazine Spread
Red Wing #LaborDayOn - Innovation in lockdown
Red Wing #LaborDayOn - Current Event Response
Merit (3x)
HP 'Wrong Kind of Busy' - Writing
HP 'Wrong Kind of Busy' - Editing
HP 'Tap' - Animation
The Webbys
Winner (1x)
Levis 'The Greatest Story Ever Worn' - Beauty & Lifestyle
Nominee (5x)
Levi's 'The Greatest Story Ever Worn' - Video Ad Shortform
Levi's 'The Greatest Story Ever Worn' - Best Video Campaign
Red Wing #LaborDayOn - Viral Marketing
Red Wing #LaborDayOn - Best Use of Earned Media
Red Wing #LaborDayOn - Best Use of Social Media
Clios
Silver (1x)
Levi's 'The Greatest Story Ever Worn' - Photography
Bronze (13x)
HP 'Tap' - Direction
HP 'Tap' - Animation
HP 'Tap' - VFX
HP 'Wrong Kind of Busy' - Cinematography
HP 'Wrong Kind of Busy' - Editing
Accenture 'Move the World' - Editing
Accenture 'Move the World' - VFX
Levi's 'The Greatest Story Ever Worn' - Music
Levi's 'The Greatest Story Ever Worn' - Art Direction
Levi's 'The Greatest Story Ever Worn' - Fashion
Levi's 'The Greatest Story Ever Worn' - Film Craft
Levi's 'The Greatest Story Ever Worn' - Direction
Levi's 'The Greatest Story Ever Worn' - Music
Shortlist (4x)
HP 'Wrong Kind of Busy' - Writing
Levi's 'The Greatest Story Ever Worn' - Cinematography
Levi's 'The Greatest Story Ever Worn' - OOH Takeover
Levi's 'The Greatest Story Ever Worn' - Social Media
AICP Awards
Best in Show - Levi's 'The Greatest Story Ever Worn'
2023 Top Honoree for Advertising Excellence
Ciclope Awards
Gold (1x)
Levi's 'The Greatest Story Ever Worn' Special Section - Fashion
Silver (1x)
Levi's 'The Greatest Story Ever Worn' Ideas - Film (:60 and under)
Bronze (4x)
Levi's 'The Greatest Story Ever Worn' Styling & Costume Design
Levi's 'The Greatest Story Ever Worn' Sound & Music
Levi's 'The Greatest Story Ever Worn' Special Section - Fashion
Levi's 'The Greatest Story Ever Worn' Direction (0:60 and under)
Shortlist (4x)
Levi's 'The Greatest Story Ever Worn' Fashion - Fashion
Levi's 'The Greatest Story Ever Worn' - Film (:60-1:20)
Levi's 'The Greatest Story Ever Worn' - Film (:60 and under)
Levi's 'The Greatest Story Ever Worn' Direction (0:60 - 1:20)
Shots Awards
Bronze (2x)
HP 'Tap' - Direction
HP 'Wrong Kind of Busy' - Direction
Shortlist (1x)
HP 'Wrong Kind of Busy' - Editing
ADC Awards
Bronze (1x)
HP 'Tap' - VFX
Merit (1x)
HP 'Tap' - VFX
AdWeek Experiential
Best of 2020 (2x)
Red Wing #LaborDayOn - Best Use of Partnership
Red Wing #LaborDayOn - Best Experiential Activation
Webbys
Nominee (3x)
Red Wing #LaborDayOn - Viral Marketing
Red Wing #LaborDayOn - Best Use of Earned Media
Red Wing #LaborDayOn - Best Use of Social Media
Adage A-List Creativity Awards
Finalist
Red Wing #LaborDayOn - Best Work For Good
SXSW
Featured Activation
Google x YT 'The Feast of the Wolf' - Greatest Stories (Re)told
Sundance
Showcase 2018
Google x YT 'The Feast of the Wolf' - Greatest Stories (Re)told