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Hennessy V.S.O.P

More is Made by the Many

Adweek // AdAge // The Drum 

With the launch of the new brand platform, More is Made By the Many, we introduce V.S.O.P as a marque that celebrates the power of embracing new perspectives to grow potential. To bring the idea to life, we feature a borderless world connecting a multitude of perspectives, all centered around V.S.O.P. The campaign features one anthem film and three bespoke :15's each crafted to provide the viewer with a new perspective. 

In addition to the campaign, Hennessy V.S.O.P released “A Seat at the Table,” a series that brings together unique tables of tastemakers breaking the the ice over a Hennessy V.S.O.P conversation pack. Hosted by Lil Res Howery, the table brings together a host of perspectives with guests like Tone Kapone, Hailie Sahar, Dascha Polanco, Alok-Vaid Menon, and more.

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